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As such, we can’t simply react to the latest trends if we want to gain a competitive advantage. So, how can we set a long-term enterprise SEO strategy when things change so often? Fortunately, amidst the flux that defines the industry, there are some clear signals that tell us exactly where we’re going. If we alter our conception of search and think beyond the traditional web, we can see that the pieces are falling into place already. In a fragmented hardware market, with Internet-enabled devices appearing in our homes, our cars, and our pockets, search is a unifying force. The chart below, taken from The Economist, reveals the trends that executives believe will have the biggest impact on marketing by 2020. These trends intersect with search in different ways. Equally, they will all enable search to take a more prominent, valuable role in the lives of consumers. Enterprise brands should take note and lay the groundwork for the future today, by focusing on three areas that are already re-shaping the search industry. The Three V’s of Search in 2020: Visual, Voice & Vertical Visual search turns a smartphone into a discovery engine, taking an image as its stimulus to provide related results. The benefit of this is that consumers can search for something without having to describe it through text.
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